Startups & businesses: Are you losing customers at every step?

Get Marketing Clarity that Turns Strangers into Customers

Attract loyal, repeat customers — without losing them to… weak marketing, frustrating funnels & copy that confuses (instead of converts). Ready to fix that?

Case Studies & Results
Trusted by business owners, startups & global brands
Find out what people say →

Brands I’ve worked with

Hi, I’m Logen Lanka

Why work with me?

As a former Head of Lifecycle Marketing, I’ve driven revenue growth and strategic initiatives for global brands—helping businesses scale, optimise their marketing, and improve customer retention.

I’ve led cross-functional teams across multiple time zones, building strategies that boost conversion, engagement, and long-term customer loyalty.

With a global perspective and data-driven approach, I turn insights into action—and strategy into measurable results.

What people say about me

Former Head of Lifecycle Marketing (APAC) at Newfold Digital—Shopify & GoDaddy’s largest competitor ($1.3B annual revenue).

Brand, Product & Lifecycle Marketing Strategy

Planning go-to-market & customer acquisition funnels

Content Marketing
(SEO, Email & Social)

Creating articles, lead magnets, email sequences, short form videos & strategy

Website & Landing Page Conversion Optimisation

Optimising web pages for clarity, leads & conversions (i.e. CRO)

What I’ve Done – Case Studies & Results

From strategy to hands-on campaigns, I’m the lifecycle marketing expert
who can do-it-for-you or guide you

What people say about me

Marketing leader specialising in lifecycle marketing
& full funnel strategic revenue optimisation

10+ years
in marketing, business & branding
5+ years
leading & building global marketing teams
>10%
month-on-month
revenue/order growth
Logen is a consummate brand, marketing and digital professional. […] He also played a leading role to align and grow the Crazy Domains, Sitebeat and Vodien brands across content, SEO and social.
Shaad Hamid
General Manager, GrowthOps
Logen is a passionate leader as well as a high performing team player. He keeps himself abreast with marketing trends to stay ahead of the curve. He is a solid strategist for lifecycle and retention marketing […]
Gabrielle Nicolette (Nikki) Roales
Lifecycle Marketing Manager, Newfold Digital
Over the past 3 years that we have been working together, he has grown tremendously […] to a leader in customer loyalty, retention and growth. He has […] built a large and highly talented team from scratch across multiple countries.
Robert Winkelmann
Chief Marketing Officer, Newfold Digital
From our first meeting, it was clear I was working with an expert who understood the nuances of not just strategizing and crafting value-driven content but who also knew how to tailor messages to a highly specific niche audience.
Patrick Compton
Communications Consultant, Flashforward
Logen […] really knows his stuff in the realms of content marketing. I’ve enjoyed working with him and will definitely recommend him to any companies looking for someone to build and execute their content strategy.
Rui Hang Foo
Associate Product Manager, Vodien

Connect with me

Talk to Logen