Is your business…
lost online?

I help businesses kickstart their online presence so that they can build brand trust with sceptical new customers and investors.

Kickstart your marketing
Former Head of Lifecycle Marketing

For GoDaddy’s and Shopify’s largest competitor in terms of market share & revenue

10 Years Of Marketing Experience

In product, retention & content marketing (incl. SEO, social media, video) + brand campaigns

Led and Built Global Teams & Processes

Across APAC & EMEA that were high performing and achieved marketing revenue targets

Done-for-you Marketing & Go-to-market Strategy

With 10 years of experience in brand storytelling and marketing strategy, I’ve helped brands—big and small—reach their ideal customers.

Social Media, Niche Website & Content Strategy

Kickstart your brand & build trust

I’ve helped major brands gain their customers’ confidence through content strategy.

Establishing Marketing Teams for Startups

Set up high performing teams

During my tenure at Newfold, I’ve pioneered two major teams and processes in the marketing department.

Commercialising your product for the right target customers

Get repeat business & leads with a funnel

I’ve helped my previous company capture repeat customers that makes up 80% of revenue.

Brands I Worked With…

Vodien
Crazy Domains
Sitebeat Website Builder

What I’ve Done – Case Studies

Marketing and brand campaigns + business go-to-market strategy

What People Say About Me – Recommendations

Recommendations from C-Suite leaders, strategic partners & mentees

  • 2020

Over the past 3 years […] he has grown tremendously from a specialist in content marketing to a leader in customer loyalty, retention and growth. He has managed to build a large and highly talented team from scratch across multiple countries.

As his manager, I appreciate his open, structured and tolerant communication style. And most importantly, he can deliver complex projects and campaigns in time, responsibly and with significant commercial outcome. He is an outstanding member of my leadership team.

Robert was my direct manager in Newfold Digital

Robert Winkelmann

Chief Marketing Officer (SVP International Marketing) EMEA & APAC, Newfold Digital

  • 2022

Logen is a consummate brand, marketing and digital professional. He has driven Newfold Digital’s brands forward through owned and earned media strategies that were underpinned by a strong foundation on data. He also played a leading role to align and grow the Crazy Domains, Sitebeat and Vodien brands across content, SEO and social.

Shaad was the general manager of the key agency I worked closely with

Shaad Hamid

General Manager, GrowthOps

  • 2022

From our first meeting, it was clear I was working with an expert who understood the nuances of not just strategizing and crafting value-driven content but who also knew how to tailor messages to a highly specific niche audience.

In addition, Logen is a master organizer and coordinated a diverse array of external and internal stakeholders to come together across 12-time zones to create excellent, research-driven reports that resonated for the Australian target market and globally for all SMEs.

Patrick was an external content strategist & copywriter I worked with while at Newfold Digital

Patrick S. Compton

Copywriter, Upwork

  • 2022

Logen played an integral role in mentoring me and my team for a live webinar as part of the Vodien Branding Campaign. His wealth of knowledge of the product and business allowed the team to impress the 100 live candidates during the webinar (C-Suites/decision makers).

He is very appreciated amongst the many teams within the company. His influence goes beyond just his team and he is often seen pushing for new initiatives to solve gaps in the business.

Truman was my mentee in 2021 for a campaign I supervised

Truman Tan

Digital Marketing Specialist, Newfold Digital

What can I do for you?

Want to kickstart your online brand presence and marketing?
How about setting up a new marketing team with processes?

Talk to Logen